Multi Channel Marketer Apprentice

The job role will include a close working relationship with colleagues and customers. You will need to show strong communication skills (both written and verbal) and adopt a positive approach to developing your skills. You’ll also be expected to show initiative, be able to manage

tasks and your own time, and be able to problem-solve.

The apprenticeship will provide you with a great opportunity to learn and will give you valuable experience across a number of areas:

• Answer questions from inside and outside of the organisation, via telephone or email.
• Produce documents such as reports and letters.
• Manage IT systems such as databases, media platforms, brand portals and record information and produce data.
• Maintain records and files and store confidential information appropriately.
• Organise meetings and take minutes.
• Oversee social media platforms and respond to queries.
• Website development and maintenance – conforming to strict brand adherence.

Internal Career Progression (Job Roles)

As the apprentice gains hands-on experience managing local social media

channels, community outreach campaigns, and digital content, they can step

up into greater levels of responsibility within the organisation:

• Marketing Assistant / Digital Marketing Assistant: The immediate next

step upon completing the Level 3 apprenticeship, taking on day-to-day

ownership of scheduled campaigns, content creation, and basic

analytics reporting.

• Marketing Executive: A progression role involving greater autonomy

over campaign planning, local community engagement initiatives,

recruitment marketing (vital for attracting care professionals), and

managing multi-channel budgets.

• Senior Marketing / Communications Lead: For a multi-site operation

covering Derby, Ashby, Burton, and Uttoxeter, a higher-level role could

involve overseeing brand consistency, leading local PR, managing

relationships with external partners, and coordinating large-scale

recruitment and client-awareness campaigns across all four regions.

2. Academic & Professional Qualifications

The marketing industry relies heavily on continuous professional development.

Apprentices can progress onto higher-level apprenticeship standards or

industry-recognised bodies:

• Level 4 Marketing Executive Apprenticeship: A natural next-step

qualification that builds on Level 3 foundations, diving deeper into

marketing strategy, campaign planning, and commercial awareness.

• CIM (Chartered Institute of Marketing) Qualifications: Many training

providers map multi-channel marketing courses to foundational CIM

certificates. An apprentice can progress to study advanced professional

CIM diplomas to cement their expertise.

• Level 6 Marketing Manager / Degree-Level Apprenticeship: For long

term career growth, high-performing employees can advance to higher

or degree-level apprenticeships focusing on strategic management,

leadership, and advanced data analytics.

Right at Home (Derby, Ashby, Burton & Uttoxeter)

is a trusted, high-quality homecare provider

dedicated to making a genuine difference in the

lives of elderly and vulnerable adults. Focusing on

a person-centred approach, they deliver expert

services ranging from companionship and

personal care to specialist dementia support and

complex care, enabling clients to maintain their

independence and dignity in the comfort of their

own homes.

• Flexible working and fair pay
• Local on-site support & mentorship with UK Head Office specialist experts
• 28 days holiday (inclusive of bank holiday) and Pension
• Real responsibility in a small local business
• Help to make a difference in your community
• Team social events
• Genuine progression & potential permanent role
• Focus on creative, digital and AI skills